Branche: Design
Agentur: Logo Lounge
Quelle: www.logolounge.com
19.5.2016


2016 Logo Trends




Drawing from a year of observation, and a few all-nighters perusing recent uploads on LogoLounge, an overall thought occurred to me: KISS is making a comeback. Not that KISS. Sorry fans. KISS as in Keep It Simple Stupid. Designers are paying heed to the old saying and rebelling against complexity. Simplicity is king once again.

 

Typography has taken a decidedly strong swing to the austere. Nearly a neo-Swiss style, many wordmarks have abandoned much of their personality and adopted a universal sans-serif construction. I say neo because with every incarnation of a style there are shifts from its former self.

 

Notice also the simplicity of shape. Pure geometry is much more evident as foundation components in logos. As we’ll investigate, the circle has never been more central to design and in such a stripped down motif. Center stage without the wardrobe. These pared down planes are popping up across the board. More and more companies are electing to go, or following their designers, down this road. One conclusion we might draw is that a simplistic logo represents a company whose products or services are perhaps uncomplicated and speak for themselves.

 

Weiterlesen …









Letzte Nachrichten

A new voice for YouTube.


Das neue Erscheinungsbild von ŠKODA.

Cultural TV Channel ARTE has new look.

Neuer Markenauftritt für die Deutschlandradio-Programme.

Rebranding Sydney School of Entrepeneurship.



Ähnliche Nachrichten
Ahlstrom renews its brand to reflect the new strategy and markets

Loylogic – the Brand of Choice.

Chicago convention & tourism bureau unveils new brand strategy

Poland the spring of change. Council for the Promotion of Poland approves logotype.

Neuer Markenauftritt für Flughafen Zürich AG

Neupositionierung für Hasenkopf

Neues Corporate Design für die pädagogische Hochschule Graubünden

JSE unveils a new brand identity.

Bluewolf: A brand transformation.

Neues Corporate Design für die Scout24 Holding