Branche: Medien
Agentur: Pentagram
Quelle: www.pentagram.com
9.5.2013


21st Century Fox.




The searchlights of Twentieth Century Fox are one of the most recognized icons in the world. Pentagram’s Michael Gericke and Emily Oberman have drawn on this rich heritage and Fox’s contemporary innovations in media to create the logo and develop the name for 21st Century Fox. The new media and entertainment company will be established following the proposed separation of News Corporation into two companies. 21st Century Fox will serve as the umbrella company for Twentieth Century Fox and the rest of the group’s entertainment and media properties, all of which will retain their existing well-known names and logos.

 

Pentagram worked closely with the 21st Century Fox team on the development of the identity, which is designed to honor the creative legacy of Twentieth Century Fox and celebrate the company’s vital future. The name and symbol distill the elements of Fox’s familiar searchlights-and-monument logo into a dynamic new identity. The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens. Iconic and distinctive, the symbol is accompanied by a wordmark set in strong, stacked lettering that is derived from the typographic pedestal of the Twentieth Century Fox logo and Fox Broadcasting’s wordmark.

 

The new name is inspired by Twentieth Century Fox, the legendary film studio that News Corporation acquired in 1984 in its first foray into entertainment. The new name draws upon the rich creative heritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that will define each of the group’s businesses through the 21st Century.

 









Letzte Nachrichten

Bank Coop wird Bank Cler.


»Das Tor zu Tirol«: Markenentwicklung für Reutte.

Siemens jetzt mit neuem Brand Sound.

New Logo and Identity for Orchestre Métropolitain.

A new voice for YouTube.



Ähnliche Nachrichten
The Barnes Foundation.

Pentagram: London Design Festival 2012

Verizon: New brand identity.

New visual identity for the IDA Congress.

3 at Saks Fifth Avenue

New identity for Natural Areas Conservancy.

Giving the World Chess Championship an identity.

New visual identity for MIT Media Lab.

Penguin Random House launches new identity.

New identity for GEE.