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New visual identity for the Whitney.
21.5.2012: As the Whitney approaches the opening of its new building in 2015, Museum staff are taking stock of all aspects of programming and operations. While much of this work is happening behind the scenes, one very visible aspect of this focus is the Whitney’s graphic identity. While the Museum has changed considerably in the thirteen years since it intro (…).
Mall of America® Revitalizes Brand with Launch of New Identity.
18.5.2013: Always fresh. Always exciting. Always new. This is Mall of America®, as reflected in the new logo making its debut today. Twenty years young, the nation's largest retail and entertainment destination is thoughtfully using design to convey its wealth of unforgettable, dynamic, vibrant experiences, enjoyed by guests from around the world. (…).
2013 Logo Trends.
17.5.2013: Forecasting the near future in design is a reflection of society’s concerns. With such rapid shifts in technology and social media, consumers react to a fear of being left behind. At one time, keeping up with trends meant reading a monthly journal. Now, not only do we have to read daily blogs, but we are expected to contribute as well. (…).
Styleguides
University of California
Young Guns
»The Augmented City Project«
Sebastian Hübschmann
Christian Schwarz
Agenturen
Realgestalt
Berlin | Deutschand
Bücher
»The Brand Handbook«
Wally Olins
Termine
24.6.2013
aed neuland
Stellen
Senior Art Director(in)
mpm gmbh
Mediathek
Messe Frankfurt – Der Film zum Erscheinungsbild
Nahezu jeder Designer kommt, über kurz oder lang, mit dem Thema »Corporate Identity« in Berührung. Worum es dabei geht ist aber nicht nur vielen Auftraggebern ein Rätsel, sondern auch vielen Designern: Es wird viel Energie in die Ästehtik investiert – und übersehen, dass die Entwicklung einer Corporate Identity (…)
