How do you get people really riled up about the environment? That is the challenge faced by Al Gore, who this year donated his $750,000 Nobel Peace Prize award (and personal matching funds) to the Alliance for Climate protection, a nonprofit advocacy group he founded to prevent further global warming. To create a promotional campaign, which started last week, Mr. Gore commissioned the Martin Agency, a Richmond, Va. advertising firm known for its clever campaigns for Geico insurance. It asked Brian Collins, whose strategic branding firm in New York – Collins: – created the identity and overall design program for the campaign. (…)
