Imtech needed a new brand and they needed it fast. With new owners and management, an ambitious plan was decided upon. A brand was to be created and launched in under 6 months. We did not only have to rebrand Imtech, but also integrate EMC, Arealtec and Silotek into the new brand as well.
We jointly saw the opportunity to create a brand highlighting both the key projects and the people who have created them. Both elevated to an equal level, making Assemblin a brand truly focused on its employees and the projects they attract. A brand representing the intersection of handy work and engineering, or simply put, Hands-on engineering.
We partnered with Assemblin to create a common brand for the group. We created an identity and subsequent applications, ranging from websites to car livery and brand films. All anchored with an organization of 5000 employees.
A brand to stand the test of time. A brand of people, for people. A brand for Hands-on engineering.