Branche
Agentur Wolff Olins

Belkin Unveils New Brand Identity and Focus at the 2012 CES

Pressemitteilung
10.1.2012
belkin

Bel­kin today unvei­led a new brand iden­tity com­mit­ted to crea­ting people-inspired pro­ducts that help all of us stay seam­lessly con­nec­ted to the people, activi­ties, and things we love. With the new brand logo­type and logo, Bel­kin com­mu­ni­ca­tes its goal of deli­ve­r­ing inno­va­tive pro­duct solu­ti­ons that enable people to rea­lize their poten­tial through the app­li­ca­tion of tech­no­logy. Belkin’s new brand iden­tity will be on dis­play in the Bel­kin booth (South Hall #30651) at the 2012 Inter­na­tio­nal Con­su­mer Elec­tro­nics Show (CES) in Las Vegas.

 

»The new Bel­kin logo, affec­tio­na­tely named PIP for People Inspi­red Pro­ducts, sym­bo­li­zes our com­mit­ment to take inspi­ra­tion from people, and ack­now­ledges the con­nec­tion bet­ween people and the expe­ri­en­ces they value most.« said Ernesto Quin­te­ros, Belkin’s Chief Brand Offi­cer. »In a future where con­nec­ted­ness will only increase, our pro­ducts have one com­mon goal, to ensure that tech­no­logy exists to serve people, and never the other way around.«

 

To achieve the goal of crea­ting people-inspired pro­ducts, Bel­kin vows to lis­ten to our cust­o­mers and part­ners to build pro­duct solu­ti­ons that improve upon daily chal­len­ges and anti­ci­pate evol­ving needs. In other words, to make pro­ducts that people desire and that make their lives better.

 

The reb­ran­ding comes on the heels of the return of Bel­kin foun­der, Chet Pip­kin, to the role of pre­si­dent and CEO. »Bel­kin has come a long way since the days I was buil­ding com­pu­ter cab­les in my parent’s garage,« said Pip­kin. »But I’m exci­ted to be back lea­ding the charge of a revi­ta­li­zed Bel­kin, one that is syn­ony­mous for qua­lity, inno­va­tion, and, most of all, pro­ducts inspi­red by the poten­tial of people.«

 

On the CES show floor for the first time since 2008, the inno­va­tions show­ca­sed in the Bel­kin booth in 2012 reflect this rene­wed empha­sis on making qua­lity pro­ducts that enhance the role of tech­no­logy in people’s lives.