Branche Ausbildung
Agentur

BPP unveils new visual identity

Pressemitteilung
4.1.2012
bpp

BPP, the pro­fes­sio­nal trai­ning and hig­her edu­ca­tion pro­vi­der has unvei­led a new visual iden­tity as part of its growth stra­tegy, fol­lo­wing a re-alignment of its core ope­ra­ting busi­nes­ses in 2010, and a com­pre­hen­sive mar­ke­ting review of its brand.

 

The mar­ke­ting review com­pri­sed in depth rese­arch amongst BPP’s multi-customer chan­nels, and took place over a period of 12 months. This invol­ved a mix­ture of face to face and online inter­views with focus groups that inclu­ded stu­dents, cli­ents, poten­tial cust­o­mers, employ­ers and employees. It also took onto account the diver­sity of BPP’s glo­bal audi­ence, which ran­ges from UK school lea­vers to esta­blis­hed busi­ness pro­fes­sio­nals, to glo­bal blue-chip companies.

 

Phil­ippa Gould, Chief Mar­ke­ting Offi­cer said:

“Our visual iden­tity had to reflect both our heri­tage as a pro­fes­sio­nal edu­ca­tion pro­vi­der built up over 35 years, and our ever-expanding uni­ver­sity degree port­fo­lio. This is a power­ful com­bi­na­tion – and we had to find a look that con­veys this, toge­ther with our strength and pionee­ring approach wit­hin the sector.« 

 

The new visual iden­tity has a clea­ner, sim­pli­fied look, with stron­ger, modern colours , a revi­sed type­face and a shield logo­type depic­ting a lion. It will be rol­led out on a pha­sed basis across all BPP cen­tres, on its teaching mate­ri­als, sta­tio­nery and through its web­site from Janu­ary 2012. Please visit www.bpp.com to view the visual identity.