Brand Bible is a com­pre­hen­sive resource on brand design fun­da­men­tals. It looks at the influ­en­ces of modern design going back through time, deli­ve­r­ing a short ana­to­mi­cal over­view and exami­nes brand tre­at­ments and move­ment­sin design. Youll learn the steps necessary to deve­lop a suc­cess­ful brand sys­tem from defi­ning the brand attri­bu­tes and asses­sing the com­pe­ti­tion, to working with mate­ri­als and ven­dors, and all the steps in bet­ween. The aut­hor, who is the pre­si­dent of the design group at Ster­ling Brands, has over­seen the design/redesign of major brands inclu­ding Pepsi, Bur­ger King, Tro­pi­cana, Kleenex, and many more. (Amazon)