Bücher
| Inclusive Branding | Klaus Schmidt |
| Iron Fists: Branding the 20th-Century Totalitarian State | Steven Heller |
| Lufthansa und Graphic Design | Jens Müller, Karen Weiland |
| Marke, Marke, Marke. | Wally Olins |
| Markenbibel | Bernd Kreutz |
| Marks of Excellence | Per Mollerup |
| Nation Branding | Keith Dinnie |
| NSCI: Das visuelle Erscheinungsbild der Nationalsozialisten 1920–1945 | Andreas Koop |
| On Brand | Wally Olins |
| Radical Brand | Vilim Vasata |
| Signage Design Manual | Edo Smitshuijzen |
| Soziologie der Marke | Kai-Uwe Hellmann |
| The Brand Glossary | Jeff Swystun, Interbrand |
| The Brand Handbook | Wally Olins |
| Uncorporate Identity | Daniel van der Velden, Vinca Kruk |
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