Building Design Strategy

Thomas Lockwood



This superb volume brings together a collection of provocative and insightful essays – from some of the most respected names in design management – on how to create and maintain a successful corporate design strategy.In „Building Design Strategy“, readers will discover first-hand accounts covering the entire range of design strategy issues, including: developing strategies from discovery to delivery; using design to convey new ideas and perceptions; thinking ahead and adapting to unexpected challenges; using design to create fiercely loyal customers; and much, much more. (…)


Thomas Lockwood
Allworth Press
18,99 Euro
Weiter…




(2 Bewertungen, Schnitt: 2,00 von 5)




Weitere Bücher
Logo Modernism

The Brander: Marken und ihre Macher.

Design als Investition.

Brand Implementation

The Brander - Food Edition: Marken und ihre Macher.

Also ich glaube, Strom ist gelb

Corporate Identity weltweit

Iron Fists: Branding the 20th-Century Totalitarian State

The Berlin Brandenburg Airport Signage Project

Nation Branding