Building Design Strategy

Thomas Lockwood
building design strategy

This superb volume brings toge­ther a collec­tion of pro­vo­ca­tive and insight­ful essays - from some of the most respec­ted names in design manage­ment - on how to create and main­tain a suc­cess­ful cor­po­rate design strategy.In »Buil­ding Design Stra­tegy«, rea­ders will dis­co­ver first-hand accounts cove­r­ing the ent­ire range of design stra­tegy issues, inclu­ding: deve­lo­ping stra­te­gies from dis­co­very to deli­very; using design to con­vey new ideas and per­cep­ti­ons; thin­king ahead and adapt­ing to unex­pec­ted chal­len­ges; using design to create fier­cely loyal cust­o­mers; and much, much more. (…)


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