City of Melbourne's new corporate identity

Melbourne City Council

We asked Mel­bur­ni­ans what they wan­ted the City of Mel­bourne to aspire to; they told us they wan­ted us to be bold, inspi­ra­tio­nal and sus­tainable. The new cor­po­rate iden­tity will become an icon for Mel­bourne and for the City of Melbourne.

 

The design is mul­ti­fa­ce­ted, rep­re­sen­ting the diver­sity of our com­mu­nity and the ser­vices we deli­ver. It will become syn­ony­mous with the 24-hour vibrant city we have become and will be imme­dia­tely recognisa­ble as the City of Melbourne.

 




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