Branche Finanzdienstleister
Agentur Landor

Decoding Signal from Noise: ITG

Pressemitteilung
23.1.2012
itg

ITG, an inde­pen­dent rese­arch and exe­cu­tion bro­ker, today cele­bra­tes 25 years of rede­fi­ning the limits of what is pos­si­ble in tra­ding and inves­ting.  ITG is mar­king the occa­sion by unvei­ling a revi­ta­li­zed new brand iden­tity, which reflects its power­ful abi­lity to part­ner with the world’s most sophisti­ca­ted insti­tu­tio­nal inves­tors.  From today, the firm will no lon­ger be known as Invest­ment Tech­no­logy Group but sim­ply as ITG.

 

ITG’s new brand iden­tity inclu­des a new logo, look and feel, naming sys­tem, mes­sa­ging and brand­line. Dri­ven by stark design, smart copy and stag­ge­red head­lines and logo, ITG’s new brand reflects the firm’s cutting-edge tech­no­logy and uni­que mar­ket per­spec­tives. The new bran­ding was crea­ted by Landor Asso­cia­tes, a lea­ding stra­te­gic brand con­sul­ting and design firm.  Of spe­cial signi­fi­cance is ITG’s new brand­line, Deco­ding Signal from Noise™, which expres­ses how the firm helps cli­ents manage the deluge of infor­ma­tion in modern finan­cial mar­kets, cut­ting through the clut­ter to deli­ver data-driven insights that no one else can match.

 

»For the past quar­ter cen­tury, ITG has evol­ved into the exe­cu­tion and rese­arch bro­ker of choice for port­fo­lio mana­gers and tra­ders see­king to gene­rate and pre­serve alpha,« said Bob Gas­ser, Chief Exe­cu­tive Offi­cer and Pre­si­dent, ITG.  »Our new bran­ding reflects this evo­lu­tion and offers a road­map for ITG’s con­ti­nued trans­for­ma­tion in the future.«

 

The need for the new brand arose from the impen­ding 25th anni­versary, as well as the company’s recent rese­arch acqui­si­ti­ons. During this time, ITG evol­ved from being a well-respected elec­tro­nic tra­ding bro­ker to also offe­ring unmatched invest­ment rese­arch. The new iden­tity reflects the com­plete brand trans­for­ma­tion ITG has expe­ri­en­ced. The new bran­ding can be viewed in a short web video at www.itg.com/brandvideo.

 

To cele­brate this 25th anni­versary, ITG manage­ment and staff will be rin­ging the clo­sing bell at the New York Stock Exch­ange on Wed­nes­day, Janu­ary 25th at 4:00 pm Eas­tern Time.

  

About ITG

ITG is an inde­pen­dent rese­arch and exe­cu­tion bro­ker that part­ners with glo­bal port­fo­lio mana­gers and tra­ders to pro­vide uni­que data-driven insights throug­hout the invest­ment pro­cess. From invest­ment deci­sion through sett­le­ment, ITG helps cli­ents under­stand mar­ket trends, improve per­for­mance, miti­gate risk and navi­gate incre­a­sin­gly com­plex mar­kets. ITG is head­quar­te­red in New York with offices inN­orth America, Europe, and Asia Paci­fic. For more infor­ma­tion, please visit www.itg.com.