Designing Brand Identity

Alina Wheeler
designing-brand-identity

This work offers an inno­va­tive approach blen­ding prac­tica­lity and crea­ti­vity, now in full-color. From trans­la­ting the vision of a CEO and con­duc­ting rese­arch, through desi­gning a sus­tainable iden­tity pro­gram and buil­ding online bran­ding tools, »Desi­gning Brand Iden­tity« helps com­pa­nies create stron­ger brands by offe­ring real sub­stance. With an easy style, step-by-step con­side­ra­ti­ons, and a pro­ven, uni­ver­sal five-phase pro­cess and metho­do­logy for crea­ting and imple­men­ting effec­tive brand iden­tity, it offers the tools that brand mana­gers, mar­ke­ters, and desi­gners need when crea­ting or mana­ging a brand. The new edi­tion now inclu­des a wealth of full-color exam­ples and updated case stu­dies for world-class brands such as BP, Bank of Ame­rica, Harley-Davidson, Tazo Tea, and Mini Cooper. Alina Whee­ler (Phil­adel­phia, PA) applies her stra­te­gic ima­gi­na­tion to help build brands, create new iden­ti­ties, and design brand-identity pro­grams for For­tune 100 com­pa­nies, entre­pre­neu­rial ven­tures, foun­da­ti­ons, and cities.


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