Do You Matter?: How Great Design Will Make People Love Your Company.

Robert Brunner
do-you-matter

More and more com­pa­nies are com­ing to under­stand the com­pe­ti­tive advan­tage offe­red by out­stan­ding design. With this, you can create pro­ducts, ser­vices, and expe­ri­en­ces that truly mat­ter to your cust­o­mers‹ lives and the­reby drive power­ful, sus­tainable impro­ve­ments in busi­ness per­for­mance. But deli­ve­r­ing great designs is not easy. Many com­pa­nies accom­plish it once, or twice; few do it con­sis­tently. The secret: buil­ding a truly design-driven busi­ness, in which design is cen­tral to ever­y­thing you do. Do You Mat­ter? shows how to do pre­ci­sely that. Legen­dary indus­trial desi­gner Robert Brun­ner (who laid the ground­work for Apple’s bril­li­ant design lan­guage) and Ste­wart Emery (Suc­cess Built to Last) begin by making an incon­tro­ver­ti­ble case for the power of design in making emo­tio­nal con­nec­tions, deepe­ning rela­ti­onships, and strengt­he­ning brands. You’ll learn what it really means to be »design-driven« and how that trans­la­tes into action at Nike, Apple, BMW and IKEA.You’ll learn design-driven tech­ni­ques for mana­ging your ent­ire expe­ri­ence chain; define effec­tive design stra­te­gies and lan­gua­ges; and learn how to manage design from the top, encou­ra­ging »risky« design inno­va­tions that lead to ent­i­rely new markets.

 

The aut­hors show how (and how not) to use rese­arch; how to extend design values into mar­ke­ting, manu­fac­tu­ring, and beyond; and how to keep buil­ding on your pro­gress, truly »baking« design into all your pro­ces­ses and culture.


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