Branche Sport
Agentur BWM Naked, Dubai

Doha 2020 unveils official logo and campaign slogan.

Pressemitteilung
10.2.2012
doha-2020

Moments after inter­na­tio­nal cyclists com­ple­ted a cir­cuit in the Tour De Qatar, the count­down clock to the first showing of the logo and slo­gan of the Doha 2020 bid ran to zero.  At which point, the Chief Exe­cu­tive Offi­cer of Doha 2020, Noora Al Man­nai, revea­led the logo and slo­gan that would lead the effort to bring the Olym­pic torch to the youth and future gene­ra­ti­ons around the Middle East for the first time. Inspired by the Ara­bic word for Doha ‘ad-dawha’ - or ‘the nur­tu­ring tree’ - refe­renced in Ara­bic poe­try as a place of gene­ro­sity and nur­tu­ring, Doha 2020’s logo cap­tures the essence of modern Doha – a place of nur­tu­ring for all to expe­ri­ence and to learn.

 

Doha 2020 also unvei­led its bid slo­gan - Inspi­ring Change.  This slo­gan demons­tra­tes the impact Olym­pic and Paralym­pic Games could have in the region; reflects the events of the past year across the Middle East and North Africa; and shows Qatar’s vision and com­mit­ment Qatar to sport development.

 

On the occa­sion of the unvei­ling, Her Excel­lency Sheikha Al Mayassa bint Hamad bin Kha­lifa Al-Thani, Doha 2020 Vice Chair­per­son, said: “Today is an import­ant moment for Doha 2020 as we begin to show the vision of our bid for the 2020 Olym­pic and Paralym­pic Games.  Our logo and slo­gan reflect the uni­quen­ess of Doha as a city and the lega­cies that would be achie­ved if the Games were to come to the Arab world for the first time.      

 

“We want to inspire more people across the region to play sport - in par­ti­cu­lar girls and women – and to embrace the values of Olym­pism.  Doha 2020 is a his­to­ric oppor­tu­nity to grow the Olym­pic Move­ment in a new region at a cru­cial moment in its history.”

 

Fol­lo­wing the unveil, Noora Al Man­nai said, “Doha has con­sis­tently demons­tra­ted its firm com­mit­ment in beco­m­ing a glo­bal sports hub.  Qatar’s pionee­ring Natio­nal Vision for 2030 charts a clear jour­ney, where sport is key to our nation’s future, not just in the deve­lop­ment of Olym­pi­ans, but for people of all walks of life - with unpre­ce­den­ted oppor­tu­nities for empower­ing women.  Doha offers a gate­way to a region buz­zing with the energy of mil­li­ons of young aspi­ring ath­le­tes and eager spec­ta­tors – like those who were pre­sent today.  To all those who gathe­red here, I urge you to take up the call to become heroes and cham­pi­ons in your own right, just like those ath­le­tes you’ve seen here.”

 

Par­ti­ci­pants of Friday’s event were encou­ra­ged to write ques­ti­ons and make com­ments about the Olym­pic bid on pie­ces of paper shaped like lea­ves of the nur­tu­ring tree, the­reby encou­ra­ging all to have a stake in Doha’s effort.

 

The event its­elf - Wheels n’ Heels – seeks every year to pro­mote phy­si­cal activity and healthy life­styles in Qatar.  But this year, the cha­ri­ta­ble com­mu­nity event was about more than per­so­nal impro­ve­ment.  The offi­cial unveil was a ral­ly­ing effort for all the youth pre­sent to har­ness their energy and com­bine it with the values of Olym­pism - excel­lence, fri­endship and respect – to help bring the Games of the XXXII Olym­piad to Doha.

 

Doha is com­pe­ting against five other cities for the right to host the 2020 Olym­pic and Paralym­pic Games - Baku, Istan­bul, Madrid, Rome and Tokyo.  The IOC will select Can­di­date Cities in May of 2012 and the 2020 host city will be elec­ted in Bue­nos Aires on Sep­tem­ber of 2013. With the popu­la­tion of the Middle East expec­ted to reach seven hund­red mil­lion by the end of decade, hos­ting the Games in Qatar would allow the IOC to join Qatar and the region on an excit­ing and spi­ri­ted road to change.

 

Qatari ath­le­tes will accom­pany Doha 2020 to sub­mit the offi­cial App­li­cant File on Febru­ary 14th in Lau­sanne Switz­er­land.  Mean­while, in Doha, the Doha 2020 Bid Com­mit­tee will par­ti­ci­pate in a ‘Fun Run’ at Qatar’s first ever Natio­nal Sports Day at the Aspire Zone.  Natio­nal Sports Day is glo­bally uni­que public holi­day esta­blis­hed by His High­ness Sheikh Hamad bin Kha­lifa Al Thani, Emir of Qatar, to encou­rage citi­zens to engage in sport.