Branche: TV
Agentur:
Pressemitteilung
8.6.2008


Euronews, everything is changin




The news channel, together with FFL Paris , has conducted a strategic renewal of its brand. From 20:00 CET on 4 June, everything at euronews will change to reveal a new logo, a new signature, a new look, a new identity for the programmes, a new website and a new marketing campaign of unedited communication. 

 

euronews, the leading news channel in Europe

Since 1993, euronews has made its name among the international news channels. It is broadcast throughout the world and leads the European market in audience and distribution despite increasing competition. Audience success, however, is not enough; a brand war is taking place. 

 

A new strategic and creative platform, developed together with FFL Paris, to promote the news channel’s philosophy, which is based on objectivity. For 15 years, euronews has been fighting to broadcast accurate, verified information without any kind of bias. 

 

In January 2007, euronews joined forces with FFL Paris to combine its global media experience with that of a global communications agency to assess the strategic direction of the news channel. The purpose of the new platform is to highlight the relevance of the euronews model and demonstrate that prioritising facts over perspectives is a virtue at a time when society is experiencing increasing media corruption. 

 

In this era of the „citizen journalist „, euronews has adopted the crucial task of ensuring every European citizen is quickly made aware of the facts he needs to form his opinion of the world. Consequently, the new brand platform of euronews boasts a distinct and unique model in a highly competitive news universe:   -No studio, no anchormen for a unique and immediately identifiable style;

A European, and therefore, a different outlook on the world;

A multilingualist approach enhanced by the introduction of an eighth language in 2008, Arabic; 

An editorial policy of broadcasting accurate and verified information.









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