Kinetic Logo at Deutsche Bank BrandSpace Frankfurt

art+com
Kinetic Logo at Deutsche Bank BrandSpace Frankfurt
art+com
12 2011

Ähnliche Artikel

In the rede­si­gned Deut­sche Bank head­quar­ters in Frank­furt am Main, the Brand­Space is pro­vi­ding insight into the bank’s history, pre­sent, busi­ness areas and its brand phi­lo­so­phy. The Deut­sche Bank Logo by Anton Stan­kow­ski ser­ves as star­ting point for the spa­tial design and is now trans­la­ted into three-dimensional nar­ra­tive space.

 

The Kine­tic Logo takes a purely asso­cia­tive and aes­the­tic approach to trans­late the brand values of pas­sion and pre­ci­sion into space. The logo beco­mes a kine­tic sculp­ture with its cen­tral, dia­go­nal part sli­ced up into 48 tri­an­g­les. The tri­an­g­les move in a com­plex cho­reo­gra­phy of flowing 3D struc­tures that appear to hover in the air. In addi­tion the sur­face of the tri­an­g­les is ani­ma­ted by a layer of pro­jec­ted video tex­tures in some sequences.




(4 Bewertungen, Schnitt: 4,50 von 5)