»Marks of Excellence«
Per Mollerup
Phaidon Press
31,22 Euro
Weiter…
Weitere Bücher
Do You Matter?: How Great Design Will Make People Love Your Company.
Corporate Identity und Corporate Design: Neues Kompendium
Inclusive Branding
Designing Brand Identity
Soziologie der Marke
The Brand Handbook
Markenbibel
Audio-Branding
Iron Fists: Branding the 20th-Century Totalitarian State
Per Mollerup
Phaidon Press
31,22 Euro
Weiter…
Weitere Bücher
Do You Matter?: How Great Design Will Make People Love Your Company.
Corporate Identity und Corporate Design: Neues Kompendium
Inclusive Branding
Designing Brand Identity
Soziologie der Marke
The Brand Handbook
Markenbibel
Audio-Branding
Iron Fists: Branding the 20th-Century Totalitarian State
In diesem Bereich das definitiv beste Buch: »Finding the roots of trademarks in heraldry, potter’s marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book’s context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership.«
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