Branche:
Agentur: Duffy & Partners
Quelle: www.duffy.com
23.3.2015


Meals on Wheels.




While this great organization was already enjoying nearly 100% brand recognition, their offering was perceived as merely a meal-delivery system when, in fact, it delivers so much more.

 

It was time to unlock the full breadth of Meals on Wheels and spark a movement focused on keeping seniors in their homes, where they want to be, living healthier lives. With over 5000 independently run programs and 2 million volunteers, the association needed to galvanize the branding efforts to leverage the incredible strength of their brand while shifting perceptions.









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