Branche Bildung
Agentur TheGreenEyl

MIT Media Lab Identity

Quelle: www.thegreeneyl.com
1.3.2011
MITMediaLab

The new visual iden­tity of the MIT Media Lab is inspi­red by the com­mu­nity it com­pri­ses: Highly crea­tive people from all kinds of back­grounds come toge­ther, inspire each other and col­la­bo­ra­tively deve­lop a vision of the future. This uni­que offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual’s con­tri­bu­tion, the resul­ting shape rep­res­ents the out­come of this pro­cess: A con­stant redefinition of what media and tech­no­logy means today. 

 

The logo is based on a visual sys­tem, an algo­rithm that pro­du­ces a uni­que logo for each per­son, for faculty, staff and stu­dents. Each per­son can claim and own an indi­vi­dual shape and can use it on their busi­ness card a per­so­nal web­site. The design encom­pas­ses all col­la­te­ral, busi­ness cards, let­ter­head, web­site, ani­ma­ti­ons, signage etc. A custom web inter­face was deve­l­o­ped to allow each per­son at the Media Lab to choose and claim an own indi­vi­dual logo for his/her busi­ness card, as well as a custom ani­ma­tion soſtware which allows to create custom ani­ma­ti­ons for any video con­tent the lab produces.