Branche: TV
Agentur: Gretel
Quelle: www.gretelny.com
28.10.2015


Netflix Rebranding: The Stack.




Netflix is the world’s leading streaming media service, serving over 65 million users in more than 50 countries worldwide and growing. One of the original innovators of streaming content, they’ve grown exponentially in the last five years. With a growing slate of original series, high-profile acquisitions and exploding user base they found they lacked a cohesive brand that could grow with them.

 

Netflix needed a brand through-line: a conceptual and visual thread to connect everything. Our challenge was to create something broad enough for a global brand but still unique and identifiable. To create something variable yet systematic and bulletproof. It had to be visually striking, adapt to any format, and hold up to interpretation by agencies and vendors around the globe.

 

Our solution: The Stack, a visual metaphor and an identity system in one. It implies both the infinite, ever-changing catalogue and the custom-curated selections that make up the core of the Netflix service.

 

Over the better part of a year we partnered with Steve Gianakouros and the Netflix Global Brand Team to refine and implement The Stack. Along the way we built toolkits, cut content spots, designed brand guidelines and we launched the company’s first global tagline: See What’s Next.

 

Weiterlesen…

 

Styleguide









Letzte Nachrichten

A new voice for YouTube.


Das neue Erscheinungsbild von ŠKODA.

Cultural TV Channel ARTE has new look.

Neuer Markenauftritt für die Deutschlandradio-Programme.

Rebranding Sydney School of Entrepeneurship.



Ähnliche Nachrichten
sevenload stellt neues IPTV-Logo vor

Vereinheitlichung der Markenführung der SRG SSR

Markenauftritt Point-of-Sale für die Neupositionierung der Marke Sky

TV3+

ITV reveals first details of major rebrand.

Say Hello to Igloo.

Neuer Markenauftritt für die UFA.

New Identity for Telemundo

edenspiekermann helps zdf redesign their ‘heute’ news programme

12 new logos for the Danish Broadcasting Corporation.