Branche Bildung
Agentur Landor

New Brand for the Advertising Educational Foundation

Pressemitteilung
26.1.2009
aef

Landor Asso­cia­tes, one of the world’s lea­ding stra­te­gic brand con­sul­ting and design firms, today announ­ced the new brand for the Adver­ti­sing Edu­ca­tio­nal Foun­da­tion (AEF), a non-profit orga­niza­tion that crea­tes and dis­tri­bu­tes edu­ca­tio­nal con­tent to enrich the under­stan­ding of adver­ti­sing and its role in cul­ture, society, and the economy. 

 

Since 1983, the AEF has sought to con­nect libe­ral arts col­lege stu­dents and pro­fes­sors with adver­ti­sing prac­ti­tio­ners in order to expand and ele­vate the adver­ti­sing dis­course and help attract the hig­hest level of talent to the indus­try. Reflec­ting the dra­ma­tic chan­ges impac­ting the adver­ti­sing indus­try through advan­ced tech­no­lo­gies, stric­ter regu­la­ti­ons, and rapidly expan­ding media app­li­ca­ti­ons, the new AEF brand ser­ves to rein­force its role as a repo­sitory and enabler of adver­ti­sing thought leadership. 

 

Paula Alex, chief exe­cu­tive offi­cer of the AEF said, “We are very proud of the role the AEF has played in the indus­try, but chan­ging dyna­mics man­da­ted we re-consider our con­sti­tu­ents’ per­cep­ti­ons. Though we’re gra­te­ful for the expo­sure pro­grams like “Mad Men” and “Trust Me” bring to the indus­try, it is impe­ra­tive that AEF looks to our industry’s future by explo­ring and expan­ding the chan­nels of com­mu­ni­ca­tion bet­ween busi­ness and aca­de­mia. That’s why our ADText and the Adver­ti­sing & Society Review are such cri­ti­cal tools in hel­ping make an impact, and are dri­ving inspi­ra­ti­ons behind this new brand.” 

 

As the prin­ci­pal forum and con­duit for dis­cus­sion and debate on adver­ti­sing rela­ted issues, the AEF pur­sues its mis­sion by dis­tri­bu­ting peer-reviewed scho­larly jour­nals, hol­ding annual sym­po­si­ums and round­ta­bles, and hos­ting online exhi­bi­ti­ons. Addi­tio­nally, the AEF offers two pro­grams that unite the worlds of aca­de­mia and busi­ness: the “Visit­ing Pro­fes­sors Pro­gram,” which pla­ces adver­ti­sing and mar­ke­ting pro­fes­sors inside agen­cies for a period of time, and the “Inside Adver­ti­sing Speakers Pro­gram,” which invi­tes agency and mar­ke­ting exe­cu­ti­ves into class­rooms to share their expe­ri­en­ces and shed light on the issues most per­ti­nent to the industry. 

 

“I’ve worked with the AEF for nearly 20 years and am very proud of their mis­sion and accom­plish­ments; they bring the indus­try to life in class­rooms across the nation, keeping even the most sea­so­ned vete­rans groun­ded,” said Hayes Roth, Landor’s Chief Mar­ke­ting Offi­cer. “The new brand nee­ded to not only cap­ture the professional/academic part­nership at the heart of the orga­niza­tion, but also reflect its evo­lu­tion as a sophisti­ca­ted forum for indus­try thought lea­ders. We think we have accom­plis­hed this objec­tive and armed the AEF with the right tools to make their brand effec­tive and rele­vant across all app­li­ca­ti­ons and medi­ums for many years to come.” The domi­nant fea­ture of the new brand is the “Pages” signa­ture, which depicts the rich­ness of con­tent and bre­adth of resour­ces the AEF has to offer. The mark bridges the clas­sic and the con­tem­porary, giving the impres­sion of blen­ding tra­di­tio­nal book pages into their more modern web con­text. The new brand is visi­ble on the organization’s web­site, aef.com, and in a spe­cial four-page insert in the Janu­ary 26, 2009 issue of AdWeek.