Branche Design
Agentur Pentagram

New visual identity for the IDA Congress.

Pressemitteilung
21.2.2012
ida

Under the ban­ner of the Inter­na­tio­nal Design Alli­ance (IDA), part­ner orga­ni­sa­ti­ons the Inter­na­tio­nal Coun­cil of Socie­ties of Indus­trial Design (Icsid), the world body for pro­fes­sio­nal com­mu­ni­ca­tion design (Ico­grada) and the Inter­na­tio­nal Fede­ra­tion of Inte­rior Architects/Designers (IFI) unvei­led today the new visual iden­tity for its bien­nial IDA Congress.

 

Desi­gned and deve­l­o­ped by Pen­ta­gram, the new look focu­ses on an artistic restruc­tu­ring of Pan­gaea, a theory of Greek ori­gin mea­ning “all lands” in sup­port of the idea that at one time, all of the earthʼs con­ti­nents were once a sin­gle land­mass. Pentagramʼs solu­tion for a per­ma­nent iden­tity for the IDA Con­gress is a see­min­gly abstract shape that is ulti­mately com­po­sed of the sil­hou­et­tes of all con­ti­nents. At small scale, its shape is ambi­guous. Enlar­ged, the geo­gra­phic details come into view.

 

Each Con­gress host, selec­ted on a bien­nial basis, will be able to cust­o­mise the iden­tity wit­hin a sys­tem deve­l­o­ped by Pen­ta­gram, show­ca­sing the uni­que attri­bu­tes and cul­ture of the host city. The strong shape of the new IDA Con­gress logo pro­vi­des a visual anchor for key text ele­ments— the host city name, the year and theme — which can incor­po­rate both roman and non-roman alpha­bets to reflect both the visual and ver­bal lan­guage of the Con­gress location.

 

The new visual har­mo­niously brings toge­ther the earthʼs con­ti­nents, as the IDA Con­gress brings toge­ther design disci­plines, unit­ing desi­gners and their sta­ke­hol­ders — world bodies, govern­ments, busi­ness and society - to shape regio­nal and glo­bal agen­das that fur­ther the impact of design.

 

Con­clu­ding a suc­cess­ful first con­gress in Tai­wan (Chi­nese Tai­pei) in Octo­ber 2011, the three part­ners of the IDA are loo­king for­ward to pro­mo­ting future con­gres­ses with this uni­que visual iden­tity. The next IDA Con­gress will take place from 17-19 Novem­ber 2013 in Istan­bul (Turkey).

 

Istan­bul Tech­ni­cal Uni­ver­sity (ITU), offi­cial host of the 2013 IDA Con­gress, will be the first to use this logo under the theme, “Design Dialects”, which is pre­sen­ted as a meta­phor for con­fron­ta­tion, com­mu­ni­ca­tion and col­la­bo­ra­tion, fos­te­ring a crea­tive dis­course on design from all disci­plines. ITU will con­ti­nue on the path for­ged by the pre­vious con­gress and pro­vide a plat­form on which pro­fes­sio­nals from design and non-design back­grounds can dis­cuss per­ti­nent issues and work toge­ther to find solu­ti­ons, through the con­gress pro­gramme and mul­ti­di­sci­pli­nary sessions.

 

Please visit http://www.idacongress.com/ for more information.