Branche Länder
Agentur Dumbar

Studio Dumbar designs logo and house style for Dutch Government.


Stu­dio Dum­bar designs logo and house style for Dutch Govern­ment. All depart­ments of the Dutch Natio­nal Govern­ment, inclu­ding all 13 Minis­tries, will be swit­ching to one logo and house style over the next few years. This government-wide style is to be deve­l­o­ped by Stu­dio Dum­bar (Rot­ter­dam). The defi­ni­tive design should be com­plete by the middle of 2008.


Uni­fied style
For the first time in Dutch history, the Dutch govern­ment has deci­ded to pre­sent a uni­fied gra­phic iden­tity nati­onwide, which will apply to all orga­ni­sa­ti­ons that fall directly under Minis­te­rial responsi­bi­lity. The goal is to apply the new house style com­ple­tely wit­hin the next three years. The govern­ment is actively orga­ni­sing its ser­vices accor­ding to the ›one stop shop‹. The goal is to improve com­mu­ni­ca­tion and inter­ac­tion bet­ween the citi­zens and govern­ment, and adop­tion of one house style for the ent­ire govern­ment is part of this con­cept. The uni­fied house style will con­tri­bute to cla­rity and acces­si­bi­lity, where the Natio­nal Govern­ment now pres­ents a very frag­men­ted image. Even­tually, dozens of orga­ni­sa­ti­ons and depart­ments that cur­rently have their own logos and styles will adopt the designs deve­l­o­ped by Stu­dio Dumbar. 


New com­mis­sion
A Euro­pean ten­der for the deve­lop­ment of a logo and house style for the Natio­nal Govern­ment was issued twice, in 2006 and 2007. After a pro­mi­sing start in 2006, the pro­ject was put on hold due to change of govern­ment. The new com­mis­sion in 2007 led to a com­pe­ti­tion bet­ween five design bure­aus, with Stu­dio Dum­bar win­ning the final selection.