This week SKY New Zealand and TVNZ launched a new affordable and flexible pay TV product created by our Sydney office. ‘IGLOO’ offers an affordable and flexible pay TV option, for those that want a bit more than free-to-air with less commitment, cost, and content, than the full-service SKY TV solution. The product allows customers to ‘pick n choose’ from a 30 day channel pack of 11 SKY channels and video on demand service, without the need for a contract.
Creative Directors Mike and Chris explain, “our brief was to turn a standard black box into a compelling and entertaining brand experience. So rather than focus on the device, our idea was to create a new species of entertaining, family friendly creatures called IGLOO.”
“IGLOOs are colourful characters that love to dress up as their favourite stars. We also created a distinctive verbal identity for IGLOO, which is witty, irreverent, and distinctly Kiwi. IGLOOs even have their own language called ‘IGLISH’ which consists of any word with double O in it.”
The IGLOO creatures provide several useful roles throughout the brand experience. From entertaining you, to explaining the various package options through to helping to make the set up process easy and fun. The whole brand revolves around ease of use, entertainment and fun.
The brand is also designed to engage internally with every new member of staff receiving their own special IGLOO avatar created for use on their business cards. Interbrand also designed the packaging, elements of the merchandise, TV user interface and website look and feel.
IGLOO Chief Executive Chaz Savage said “We are absolutely delighted with the work Interbrand Australia has done in creating IGLOO. Now we have the challenge of ensuring the experience matches the promise”.