Branche Kultur
Agentur Pentagram

Sundance Film Festival


This week filmma­kers, stu­dio exe­cu­ti­ves and film fans will make their annual pil­gri­mage to Park City, Utah, for the Sun­dance Film Fes­ti­val, the lar­gest inde­pen­dent film fes­ti­val in the United Sta­tes and one of the pre­mier show­ca­ses for film in the world. Esta­blis­hed in 1978, the fes­ti­val is pro­du­ced by the non-profit Sun­dance Insti­tute, foun­ded by the actor and direc­tor Robert Red­ford to dis­co­ver and sup­port inde­pen­dent film and artists. Note­wor­thy recent films like “Marcy Mar­tha May Mar­lene,” “Like Crazy,” “Being Elmo” and “Ano­ther Earth” were all hono­red with awards at last year’s fes­ti­val, and Sun­dance has been instru­men­tal in launching the care­ers of direc­tors like Ste­ven Soder­bergh, Dar­ren Aro­n­ofsky and Quen­tin Taran­tino. This year’s 10-day fes­ti­val runs from Janu­ary 19 through 29 in Park City and nearby Salt Lake City, Ogden and Sundance, Utah.


Pentagram’s Paula Scher and her team crea­ted the bold gra­phic iden­tity for this year’s fes­ti­val, orga­ni­zed around the theme “Look Again.” Each year Sun­dance invi­tes filmma­kers to alter per­cep­ti­ons with their films, and Red­ford and the mar­ke­ting team at Sun­dance deve­l­o­ped the “Look Again” tag­line after being inspi­red by a quote by Henry Mil­ler: “One’s desti­na­tion is never a place, but rather a new way of see­ing things.” The theme cap­tures the mis­sion of Sun­dance and the spi­rit of independent film.