The Brand Glossary

Jeff Swystun, Interbrand



Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.


Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro
Weiter…




(1 Bewertungen, Schnitt: 4,00 von 5)




Weitere Bücher
Audio-Branding

Branding Interface

Brand Leadership

Corporate Identity und Corporate Design: Neues Kompendium

Design als Investition.

Marke, Marke, Marke.

Logo Modernism

Nation Branding

Corporate Identity. Strategie und Gestaltung.

Die Kunst der Marke