The Brand Glossary

Jeff Swystun, Interbrand

Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.

Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro

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