The Brand Glossary

Jeff Swystun, Interbrand

Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.

Jeff Swystun, Interbrand
Palgrave Macmillan
40,88 Euro

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Weitere Bücher
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

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Städte und ihre Zeichen: Identität, Strategie, Logo.

Designing Brand Identity

Don't Brand My Public Space.

The Brander: Marken und ihre Macher.

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Corporate Identity und Corporate Design: Neues Kompendium

Lance Wyman: The Monograph

Marke, Marke, Marke.