The Brand Handbook

Wally Olins

Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them. (…)

Wally Olins
Tharnes & Hudson
11,99 Euro

(Bisher noch keine Bewertungen)

Weitere Bücher
Inclusive Branding

Lufthansa und Graphic Design

Nation Branding


Design als Investition.

NSCI: Das visuelle Erscheinungsbild der Nationalsozialisten

Branding Interface

Signage Design Manual

Corporate Identity weltweit

Corporate Architecture