Unión Fenosa Gas (UFG) has renewed its visual corporate identity in order to highlight the company’s values and build a new strong and independent brand. For this move forward, it worked with Morillas, a leading branding agency in Spain, to shore up the strategy, values and visual representation of its new identity. With this distinctive image, UFG takes a decisive step in positioning itself within the industrial and combined cycle national gas supply markets, as well as in the international market, where it has become an increasingly important player.
The new corporate identity “symbolises a modern, open, versatile identity and represents the values which characterise us, values such as balance, credibility, versatility, enterprise, innovation and proximity”, saysAlessandro Della Zoppa, Managing Director of UFG. “This is a unique and distinctive value proposal, but one that does not forget our beginnings and the sector in which we move: the energy sector and the industrial area, a pure business-to-business market.”
The company is present throughout the natural gas value chain, from supply at source to the processes of liquefaction, shipping, regasification, distribution and marketing, in Spain and in the principal world markets. “Our active presence throughout the natural gas value chain allows us to offer distinctive features, particularly specialisation and versatility”, comments José María Egea, Chairman of UFG.
In 2011, UFG achieved total sales of 56.9 billion kWh, positioning it as one of the top three operators in the Spanish gas market. Supplying the electricity generation and industrial markets accounted for just over 95% of total sales in Spain, where UFG has established itself as the leading operator by market share in the electricity generation segment. The remaining went to other power marketers for the supply of the domestic-residential market.
“The credibility provided by our guaranteed supply and our versatility, proximity and ability to respond immediately to our customers’ needs are the basis of our unique offer”, says Alessandro Della Zoppa.
The company is present in the liquefaction activity of natural gas through its holding in the Damietta (Egypt) and Qalhat (Oman) plants, with a processing capacity of 5.0 Mtpa and 3.3 Mtpa, respectively. The Damietta plant, in which UFG holds an 80% stake, started production in late 2004. In January 2005 it sent its first shipment of liquefied natural gas to Spain. The Qalhat liquefaction train started operating in November 2005. One month afterwards the first LNG shipment was sent to the regasification plant in Barcelona.
UFG also participates actively in the international natural gas market with purchase and sale transactions that allow it to present a diverse, versatile and competitive product portfolio. On the shipping side, UFG owns a fleet of two modern LNG tankers with a total capacity of almost 280,000 m3, which in 2011 covered over 234,000 kilometers. Over the past year, these vessels carried out a total of 64 loadingunloading operations around the world.
“We believe that gas will be a key fuel in the make-up of the energy mix of the future and we want to play a leading role in this process” says José María Egea.