Branche Ver- und Entsorgung
Agentur Morillas

Unión Fenosa Gas renewes its visual corporate identity


Unión Fenosa Gas (UFG) has rene­wed its visual cor­po­rate iden­tity in order to high­light the company’s values and build a new strong and inde­pen­dent brand. For this move for­ward, it worked with Moril­las, a lea­ding bran­ding agency in Spain, to shore up the stra­tegy, values and visual rep­re­sen­ta­tion of its new iden­tity. With this dis­tinc­tive image, UFG takes a decisive step in posi­tio­ning its­elf wit­hin the indus­trial and com­bi­ned cycle natio­nal gas supply mar­kets, as well as in the inter­na­tio­nal mar­ket, where it has become an incre­a­sin­gly import­ant player.


The new cor­po­rate iden­tity “sym­bo­li­ses a modern, open, ver­sa­tile iden­tity and rep­res­ents the values which cha­rac­te­rise us, values such as balance, credi­bi­lity, ver­sa­ti­lity, enter­prise, inno­va­tion and pro­xi­mity«, saysAles­san­dro Della Zoppa, Mana­ging Direc­tor of UFG. “This is a uni­que and dis­tinc­tive value pro­po­sal, but one that does not for­get our begin­nings and the sec­tor in which we move: the energy sec­tor and the indus­trial area, a pure business-to-business market.”


The com­pany is pre­sent throug­hout the natu­ral gas value chain, from supply at source to the pro­ces­ses of lique­fac­tion, ship­ping, rega­si­fi­ca­tion, dis­tri­bu­tion and mar­ke­ting, in Spain and in the prin­ci­pal world mar­kets. “Our active pre­sence throug­hout the natu­ral gas value chain allows us to offer dis­tinc­tive fea­tures, par­ti­cu­larly spe­cia­li­sa­tion and ver­sa­ti­lity”, com­ments José María Egea, Chair­man of UFG.


In 2011, UFG achie­ved total sales of 56.9 bil­lion kWh, posi­tio­ning it as one of the top three ope­ra­tors in the Spa­nish gas mar­ket. Supp­ly­ing the elec­tri­city gene­ra­tion and indus­trial mar­kets accoun­ted for just over 95% of total sales in Spain, where UFG has esta­blis­hed its­elf as the lea­ding ope­ra­tor by mar­ket share in the elec­tri­city gene­ra­tion seg­ment. The remai­ning went to other power mar­ke­ters for the supply of the domestic-residential market.


“The credi­bi­lity pro­vi­ded by our gua­ran­teed supply and our ver­sa­ti­lity, pro­xi­mity and abi­lity to respond imme­dia­tely to our cust­o­mers’ needs are the basis of our uni­que offer”, says Ales­san­dro Della Zoppa.


The com­pany is pre­sent in the lique­fac­tion activity of natu­ral gas through its hol­ding in the Dami­etta (Egypt) and Qal­hat (Oman) plants, with a pro­ces­sing capa­city of 5.0 Mtpa and 3.3 Mtpa, respec­tively. The Dami­etta plant, in which UFG holds an 80% stake, star­ted pro­duc­tion in late 2004. In Janu­ary 2005 it sent its first ship­ment of lique­fied natu­ral gas to Spain. The Qal­hat lique­fac­tion train star­ted ope­ra­ting in Novem­ber 2005. One month after­wards the first LNG ship­ment was sent to the rega­si­fi­ca­tion plant in Barcelona.


UFG also par­ti­ci­pa­tes actively in the inter­na­tio­nal natu­ral gas mar­ket with purchase and sale tran­sac­tions that allow it to pre­sent a diverse, ver­sa­tile and com­pe­ti­tive pro­duct port­fo­lio. On the ship­ping side, UFG owns a fleet of two modern LNG tan­kers with a total capa­city of almost 280,000 m3, which in 2011 covered over 234,000 kilo­me­ters. Over the past year, these ves­sels car­ried out a total of 64 loadin­gun­loading ope­ra­ti­ons around the world.


“We believe that gas will be a key fuel in the make-up of the energy mix of the future and we want to play a lea­ding role in this pro­cess” says José María Egea.