Branche Finanzdienstleister
Agentur VIM Group

VIM Group implements new visual identity bpost

vim group

The change of the name from De Post to bpost are the result of large alte­ra­ti­ons in recent years, wit­hin as well as outs­ide of the orga­ni­sa­tion. Since 2011 the pos­tal mar­ket will be opened up com­ple­tely, in Bel­gium and in Europe. In pre­pa­ra­tion to this shift, bpost achie­ved major change-projects in its ser­vices and work­flow. With these it strengt­hens its cli­ent focus and competitiveness. 


The new brand iden­tity is desi­gned by brand-agency Inter­brand. In pre­pa­ra­tion of the imple­men­ta­tion VIM Group map­ped the impact of the change for the orga­ni­sa­tion and the visual power of the brand in time and budget. 


The imple­men­ta­tion will start in Sep­tem­ber and con­ti­nue gra­dually based on repla­ce­ment. This to gua­ran­tee a finan­ci­ally effi­ci­ent exe­cu­tion. The rea­li­sa­tion of the new iden­tity con­cerns more than 1,000 buil­dings, 6,000 ope­ra­tio­nal vehi­cles as well as all mail­bo­xes and com­pany uni­forms. Today Design is responsi­ble for the design on the various brand car­ri­ers, VIM Group super­vi­ses the ent­ire process.