Branche Finanzdienstleister
Agentur VIM Group

VIM Group implements new visual identity bpost

Pressemitteilung
24.8.2010
vim group

The change of the name from De Post to bpost are the result of large alte­ra­ti­ons in recent years, wit­hin as well as outs­ide of the orga­ni­sa­tion. Since 2011 the pos­tal mar­ket will be opened up com­ple­tely, in Bel­gium and in Europe. In pre­pa­ra­tion to this shift, bpost achie­ved major change-projects in its ser­vices and work­flow. With these it strengt­hens its cli­ent focus and competitiveness. 

 

The new brand iden­tity is desi­gned by brand-agency Inter­brand. In pre­pa­ra­tion of the imple­men­ta­tion VIM Group map­ped the impact of the change for the orga­ni­sa­tion and the visual power of the brand in time and budget. 

 

The imple­men­ta­tion will start in Sep­tem­ber and con­ti­nue gra­dually based on repla­ce­ment. This to gua­ran­tee a finan­ci­ally effi­ci­ent exe­cu­tion. The rea­li­sa­tion of the new iden­tity con­cerns more than 1,000 buil­dings, 6,000 ope­ra­tio­nal vehi­cles as well as all mail­bo­xes and com­pany uni­forms. Today Design is responsi­ble for the design on the various brand car­ri­ers, VIM Group super­vi­ses the ent­ire process.