Branche: Handel
Agentur:
Pressemitteilung
30.6.2008


Walmart U.S. Refreshes Stores' Logo




For the past two years, a customer focused transformation has been taking place in Walmart’s U.S. business. Walmart’s U.S. locations will update store logos as part of an ongoing evolution of its overall brand – customers have already seen this in refreshed store signage and recent print advertisements and TV commercials.

 

But what really matters is what happens out there in the stores. This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better. The updated logo won’t begin to appear on storefronts until the fall.

 

In its 46-year history, Wal-Mart has freshened up its logo on a number of occasions. Its last revision was in 1992.









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