Walter Landor on design, branding, and Landor (1977)


In 1977 Wal­ter Landor, foun­der of Landor Asso­cia­tes, was inter­viewed by a jour­na­list from KPIX (CBS) for the tele­vi­sion show Eve­ning Maga­zine. Sit­ting on the deck of the Kla­math fer­ry­boat (for­mer head­quar­ters of Landor Asso­cia­tes), with the San Fran­cisco Bay in the back­ground, Wal­ter talks about the art of bran­ding, working with cli­ents, and even a little about him­self. This his­to­ric video cap­tures the magic of the man and pro­vi­des a glim­pse inside one of the most unusual office set­tings around.

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