Branche: Pharma/Chemie
Agentur: Pentagram

Weightwatchers: A Fresh New Look.


As part of the program overhaul and looking forward to the next 50 years, Weight Watchers also gave its brand a new, highly modern visual system that brings to life the transformation members experience when they adopt a new lifestyle that can lead to significant weight loss.


The new visual system has been implemented in digital channels and on the cover of the January/February issue of Weight Watchers magazine. As part of the continuation of a phased approach to transforming the Weight Watchers store experience, which has been implemented in more than 65 percent of company-owned locations in the U.S., the new look will begin appearing at retail in late December.

Letzte Nachrichten

Neues Corporate Design für die HTWG.

Rebranding ASICS Tiger.

Future Candy Corporate Design.

University of the Arts London.


Ähnliche Nachrichten
Mohawk Transforms Face to the World.

New identity for SECCA

New identity for Natural Areas Conservancy.

Urban Green Council

New visual identity for MIT Media Lab.

A graphic identity for Success Academy.

Pentagram: London Design Festival 2012

The Printing House.

New identity for Queens Theatre.

Visual identity for Great Western Railway.