The Danish Broadcasting Corporation (DR) – an independent, licence-financed public service organisation – marks the launch of new television programs and channels with an updated visual identity. Kontrapunkt is behind the design of 12 of the 14 new logos for the new TV and radio channels. The graphic design profile has been tightened up and is now ready to put DR in the global, digital reality.
The ambition has been to develop a more simple and functional line inspired by DR’s logo history and the Danish design tradition.
Mads Quistgaard, creative director at Kontrapunkt, says:
„The project has been ambitious. DR is no longer just competing with national channels – but also with the BBC, Netflix and many other global players. Therefore, we studied TV logos from around the world and created an expression that is both international, but also unmistakably DR-ish”.
The result is a new line of logos with a consistent visual expression that brings the many different channels closer together.