Branche: Mode
Agentur: Pentagram
Quelle: www.pentagram.com
11.9.2009


3 at Saks Fifth Avenue




This week our longtime client Saks Fifth Avenue reopened its designer collections on a newly renovated third floor. In the works for two years, the 50,000 square foot space is home to 49 collections, including 23 designer shops for brands like Dolce & Gabbana, Chanel, Gucci and Louis Vuitton, as well as a section for emerging designers. The floor has been outfitted with custom furnishings and fixtures by artists and designers including Zaha Hadid and Michele Oka Doner. (Take a video tour with Nina Garcia of Marie Claire and “Project Runway.”) 

 

As part of the reinstallation Pentagram created a brand identity for the floor. The 49 names were rendered in Cyrus Highsmith’s Novia and combined to form a number 3. The Saks staff has adapted the font and identity for installations throughout the store.






















Letzte Nachrichten

Correos new reality.


SIS, Swedish Institute for Standards.

Neues Corporate Design für die Klassik Stiftung Weimar.

Mediengruppe Oberfranken – Eine Gruppe, viel Dynamik.

Globale Markenführung - Creative Excellence. Impressive Simplicity.



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