Branche: Mode
Agentur: Pentagram
Quelle: www.pentagram.com
11.9.2009


3 at Saks Fifth Avenue




This week our longtime client Saks Fifth Avenue reopened its designer collections on a newly renovated third floor. In the works for two years, the 50,000 square foot space is home to 49 collections, including 23 designer shops for brands like Dolce & Gabbana, Chanel, Gucci and Louis Vuitton, as well as a section for emerging designers. The floor has been outfitted with custom furnishings and fixtures by artists and designers including Zaha Hadid and Michele Oka Doner. (Take a video tour with Nina Garcia of Marie Claire and “Project Runway.”) 

 

As part of the reinstallation Pentagram created a brand identity for the floor. The 49 names were rendered in Cyrus Highsmith’s Novia and combined to form a number 3. The Saks staff has adapted the font and identity for installations throughout the store.






















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Neuer Markenauftritt für die Schweizerische Gesellschaft für Marketing.

New brand identity for FOMO.

AHI: re-imagining the brand’s identity in its entirety.



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