Hay: Australia’s newest neobank.

26.9.2020: In 2019, we were engaged to name, position and brand Australia’s newest neobank. After 18 months of collaboration with their team, Hay said hello in 2020. Hay is the newest addition in an industry disrupting the finance and banking world, helping Australians to rethink the way they manage their money. At the centre of the identity is a simple (…).