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A graphic identity for Success Academy.
Success Academy is the largest and highest performing network of charter schools in New York City. Founded and led by former city councilwoman Eva S. Moskowitz, Success Academy’s growing group of publicly funded, privately operated schools includes 24 elementary schools, seven middle schools and one high school that provide education for nearly 9,500 students across the city. Primarily serving underprivileged children, SA consistently has the highest test scores of any schools in New York, regularly outperforming institutions in wealthier communities. Tonight Success Academy will celebrate its own continuing “success” at its Third Annual Spring Benefit.
Pentagram’s Michael Bierut and his team have designed a graphic identity for Success Academy that conveys the schools’ innovative educational mission. The system extends to environmental graphics that help motivate students and build school spirit at Success Academy locations, which share space with New York City public schools.
Success Academy is known for its exacting standards for achievement—the schools notably refer to their students as “scholars”—and the new identity conveys this sense of academic rigor. The designers realized that each word of the name has seven letters, and the logo perfectly organizes these letters into rows, divided by lines. The typographic arrangement suggests Success Academy’s mission of educational accountability, while also reflecting the sense of order it seeks to instill in its student-scholars’ lives. The typography is set in a custom rounded version of Akkurat Mono, with Akkurat serving as the supporting typeface.
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