Background
Agronod is driven by a clear mission; to boost agriculture and food production by sharing agricultural data. They aim to serve as a dynamic node, that unites data and brings together organizations committed to enhancing Swedish agriculture. With a bold plan to provide true value, grow and resonate to a broad field of actors, Agronod identified the need for a highly user focused and engaging brand experience.
What we did
EY Doberman worked together with Agronod on two intertwined brand experience tracks. First, their hero product Agrosfär, a climate calculation app with the aim to streamline carbon footprint measurement and humanize reporting and data visualization. Secondly, a distinct visual identity with the aim of encapsulating the optimism and forward-thinking vision of Agronod. Everything informed and inspired by a vision-driven design approach with comprehensive research on the future needs of farmers conducted by Doberman.
Result
The demand for quality-assured climate data is increasing dramatically, among other things, in line with the EU’s proposal for a taxonomy for sustainable investments. Agronods new visual identity and the product Agrosfär set the stage for Agronod to lead this change
.
