The trade association for the leading U.S. airlines today unveiled its new name – Airlines for America – as well as its new tagline and visual identity that better represents the industry’s vital role of literally connecting the United States to the global economy. Beginning today, the group formerly known as the Air Transport Association of America will carry the name Airlines for America (A4A) with the tagline of “We Connect the World.”
“In the 75-year history of our association, we have supported America’s airlines as they changed travel, trade and tourism across the United States and became today’s indispensable facilitators of the global economy, now transporting more than 90 percent of all U.S. airline passenger and cargo traffic,“ said A4A CEO and President Nicholas E. Calio. “As the U.S. looks to compete in growth markets overseas and increase exports and create jobs across the country, our airlines will play an even greater role. A4A is acutely aware of the progress and competitive advantages taking place in international markets to build and leverage commercial aviation to support growth. Our focus is to work cooperatively with the administration and Congress to create a tax and regulatory environment that enables U.S. airlines to provide the service needed to compete globally.“
New name: “Airlines for America” represents the association’s membership and mission as advocates for the American airline industry and its passengers. A4A’s members move about 2 million passengers and 50,000 tons of cargo every day and commercial aviation is the third-largest sector contributing to the U.S. economy.
New tagline: “We Connect the World” represents that A4A’s members have a vital network that connects the U.S. economy to the global marketplace. “Commercial aviation drives more than 10 million U.S. jobs and more than $1 trillion a year in economic activity and 5 percent of U.S. GDP,” Calio said.
New visual identity: The new logo of five connected aircraft shows the unity of America’s airlines in their shared goal of being global models of safety, customer service and environmental responsibility.