Back to Being Co-op.
We’re proudly going back to ‘Being Co-op’: rediscovering for ourselves what made the Co-op different and special for people in the first place.
So we’re changing our look to draw attention to the significant improvements we’re making to our Co-op membership, the very thing that makes us truly distinctive, must be at the heart of all we say and do.
Our new look will be familiar to many of us as the ‘clover leaf’. We first used a version of it in 1968 and we’ve chosen this look because it links to a time when people understood how they could be co-owners of their Co-op and how a strong Co-op could help to create strong communities.