Bausch + Lomb, the global eye health company, today unveiled its redesigned company logo and icon. Both incorporate hues of the company’s traditional blue and green colors, while introducing the plus (+) symbol to represent the organization’s strong commitment to innovation and partnership with practitioners as a leader in eye health.
“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” said Gerald M. Ostrov, the company’s chairman and chief executive officer. “Based on our strong momentum coming out of last year, as well as a number of planned new product launches and market initiatives over the coming months, we believe that 2010 will be a banner year for the company and the millions of people we’re so fortunate to serve each year.“
The new logo and B+L icon will be phased in by Bausch + Lomb over time, co-existing with the former “pathways” logo for the next 18 to 24 months as product packaging and other materials are updated.
The new corporate identity system was designed by Pentagram, the renowned multi-disciplinary design firm.