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Bing. The Next Phase.
At Bing, we understand that search is more than simply finding information, it’s about taking action and gaining knowledge. Since Bing’s launch, we’ve talked about doing instead of searching, and how the web has changed from a collection of documents to a constantly growing digital version of life as we know it. At the same time, the devices and scenarios through which people experience the web are morphing at an accelerating rate. We no longer think about search as simply a box that people type into. We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities. Search has never been asked to do so many things in so many different ways across so many devices. It’s time to change.
Nowhere has this been more obvious than with how people use Microsoft devices and services. We can now speak to our Xbox consoles to find and interact with digital entertainment. Our Windows Phones offer contextually relevant suggestions and can translate languages in real time. Bing image search is now part of Word, and Bing Maps part of Excel. Bing is now an important service layer for Microsoft, and we wanted to create a new brand identity to reflect Bing’s company-wide role. The new look integrates the “One Microsoft” vision both from a product perspective and visually. You can read more about it from my colleague Scott Erickson here.
A New Look for Bing: More Helpful, More Human, More Beautiful
Within our product team, we talk about the goal of Bing as always being helpful, human and beautiful. To chart this course, we have also rebuilt Bing.com with a beautiful new, modern design focused on simplicity, speed and visual appeal to give people a better search experience regardless of the device they are using.
Let’s take a look at the changes:
A New Interface: a Modern Bing.com
With this release we’ve created a modern Bing.com experience – one that is faster, cleaner and more visually appealing. We believe that search can be beautiful as well as functional and efficient. With that as our goal, we evaluated fonts, spacing, color, visual scan patterns, the search box and even the underlying code. We’re excited about the final result and to give you a glimpse, we have created a destination at www.bing.com/newwhere you can learn more about the new face of search.