BPP, the professional training and higher education provider has unveiled a new visual identity as part of its growth strategy, following a re-alignment of its core operating businesses in 2010, and a comprehensive marketing review of its brand.
The marketing review comprised in depth research amongst BPP’s multi-customer channels, and took place over a period of 12 months. This involved a mixture of face to face and online interviews with focus groups that included students, clients, potential customers, employers and employees. It also took onto account the diversity of BPP’s global audience, which ranges from UK school leavers to established business professionals, to global blue-chip companies.
Philippa Gould, Chief Marketing Officer said:
“Our visual identity had to reflect both our heritage as a professional education provider built up over 35 years, and our ever-expanding university degree portfolio. This is a powerful combination – and we had to find a look that conveys this, together with our strength and pioneering approach within the sector."
The new visual identity has a cleaner, simplified look, with stronger, modern colours , a revised typeface and a shield logotype depicting a lion. It will be rolled out on a phased basis across all BPP centres, on its teaching materials, stationery and through its website from January 2012. Please visit www.bpp.com to view the visual identity.