Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Debbie Millman



Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movementsin design. Youll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more. (Amazon)

Debbie Millman
Rockport Publishers
27,95 Euro
Weiter…




(Bisher noch keine Bewertungen)




Weitere Bücher
Das Diktat der Markenführung: 11 Thesen

Corporate Identity. Strategie und Gestaltung.

Iron Fists: Branding the 20th-Century Totalitarian State

The Right to Brand.

Corporate Code

Audiologos

Designing Brand Identity

Trademarks - Die Geschichte hinter 29 Logo-Klassikern.

Signage Design Manual

NSCI: Das visuelle Erscheinungsbild der Nationalsozialisten