Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Debbie Millman

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movementsin design. Youll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more. (Amazon)

Debbie Millman
Rockport Publishers
27,95 Euro

(Bisher noch keine Bewertungen)

Weitere Bücher
Lance Wyman: The Monograph

Branding: In Five and a Half Steps.

cxi 09 – Dokumentation

The Brander – Marken und ihre Macher

Branded Interactions – Digitale Markenerlebnisse planen & gestalten.

How to develop Corporate Design. Was ist Corporate Design?

Also ich glaube, Strom ist gelb

double loop – Basiswissen Corporate Identity

Trademarks - Die Geschichte hinter 29 Logo-Klassikern.

Signage Design Manual