Building Design Strategy

Thomas Lockwood

This superb volume brings together a collection of provocative and insightful essays – from some of the most respected names in design management – on how to create and maintain a successful corporate design strategy.In „Building Design Strategy“, readers will discover first-hand accounts covering the entire range of design strategy issues, including: developing strategies from discovery to delivery; using design to convey new ideas and perceptions; thinking ahead and adapting to unexpected challenges; using design to create fiercely loyal customers; and much, much more. (…)

Thomas Lockwood
Allworth Press
18,99 Euro

(2 Bewertungen, Schnitt: 2,00 von 5)

Weitere Bücher
Branding Interface

Branding: In Five and a Half Steps.

Do You Matter?: How Great Design Will Make People Love Your Company.

Corporate Identity weltweit

Also ich glaube, Strom ist gelb

Designing Brand Identity

FHK Henrion – The Complete Designer.

Manuals 1 – Design & Identity Guidelines.

Uncorporate Identity

The Brand Handbook