Building Design Strategy

This superb volume brings together a collection of provocative and insightful essays – from some of the most respected names in design management – on how to create and maintain a successful corporate design strategy.In „Building Design Strategy“, readers will discover first-hand accounts covering the entire range of design strategy issues, including: developing strategies from discovery to delivery; using design to convey new ideas and perceptions; thinking ahead and adapting to unexpected challenges; using design to create fiercely loyal customers; and much, much more. (…)

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