Building Design Strategy
Thomas Lockwood
This superb volume brings together a collection of provocative and insightful essays – from some of the most respected names in design management – on how to create and maintain a successful corporate design strategy.In „Building Design Strategy“, readers will discover first-hand accounts covering the entire range of design strategy issues, including: developing strategies from discovery to delivery; using design to convey new ideas and perceptions; thinking ahead and adapting to unexpected challenges; using design to create fiercely loyal customers; and much, much more. (…)
Thomas Lockwood
Allworth Press
18,99 Euro
Weiter…
(2 Bewertungen, Schnitt: 2,00 von 5)
Weitere Bücher
Designing Brand Identity
Corporate Architecture
The Brand Glossary
The Brander: Marken und ihre Macher.
Branded Interactions – Digitale Markenerlebnisse planen & gestalten.
Corporate Design
Lance Wyman: The Monograph
On Brand
Corporate Identity weltweit
cxi 09 – Dokumentation
