25.5.2010 Lippincott

CA Technologies Partner to Unveil New Brand Positioning, Name and Logo

CA Technologies launched a new brand strategy, name and logo that reflect its commitment to managing and securing IT environments and to deliver more flexible IT services to its customers. Developed in partnership with brand strategy and design consultancy Lippincott, these changes also underscore CA Technologies' strategy to become a market leader in high growth areas such as virtualization, cloud computing, IT and SaaS. 


"We have been pleased to partner with Lippincott to help define our brand strategy and bring our new brand to life," said Chief Marketing Officer Marianne Budnik. "Our new positioning--based on insights from nearly 700 customers, partners and other influencers--helps us tell a new and consistent story that reflects the full breadth and depth of what we offer." 


The evolved name, CA Technologies, builds on the company's past and points to its future as a leader in delivering the solutions that will revolutionize the way IT powers business agility. The updated logo, with its interlocking monogram and six vibrant color combinations helps to telegraph CA Technologies' commitment to deliver IT services in a more flexible way. 


"This is an exciting chapter for CA Technologies," remarked John Marshall, senior partner and director of brand strategy for Lippincott. "We are delighted to help them build their brand through a strong and authentic story as well as a unique and compelling customer experience." 


Lippincott also worked with CA Technologies to craft a new marketing campaign; the "We Can" brand campaign expresses the scope of the company's growing capabilities and what its products and services make possible.