Filmmaking is like any other form of art, it’s a way to express and reflect a society’s problems, beauty and characteristics on many different levels. This form needs space to be expressed, to grow and be recognized. Egypt lacks this space when it comes to independent filmmaking, which is considered a necessity in the current political situation and developments.
The thesis goal is to create a design solution that helps this form of art to grow. The result is an authentic Brand concept for an independent filmfest in Cairo, that tells the story of independence and censorship.