City of Melbourne's new corporate identity

Melbourne City Council | Junii 2009

We asked Melburnians what they wanted the City of Melbourne to aspire to; they told us they wanted us to be bold, inspirational and sustainable. The new corporate identity will become an icon for Melbourne and for the City of Melbourne.


The design is multifaceted, representing the diversity of our community and the services we deliver. It will become synonymous with the 24-hour vibrant city we have become and will be immediately recognisable as the City of Melbourne.


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