Branche: Finanzdienstleister
Agentur: Landor

Decoding Signal from Noise: ITG

ITG, an independent research and execution broker, today celebrates 25 years of redefining the limits of what is possible in trading and investing.  ITG is marking the occasion by unveiling a revitalized new brand identity, which reflects its powerful ability to partner with the world’s most sophisticated institutional investors.  From today, the firm will no longer be known as Investment Technology Group but simply as ITG.


ITG’s new brand identity includes a new logo, look and feel, naming system, messaging and brandline. Driven by stark design, smart copy and staggered headlines and logo, ITG’s new brand reflects the firm’s cutting-edge technology and unique market perspectives. The new branding was created by Landor Associates, a leading strategic brand consulting and design firm.  Of special significance is ITG’s new brandline, Decoding Signal from Noise™, which expresses how the firm helps clients manage the deluge of information in modern financial markets, cutting through the clutter to deliver data-driven insights that no one else can match.


„For the past quarter century, ITG has evolved into the execution and research broker of choice for portfolio managers and traders seeking to generate and preserve alpha,“ said Bob Gasser, Chief Executive Officer and President, ITG.  „Our new branding reflects this evolution and offers a roadmap for ITG’s continued transformation in the future.“


The need for the new brand arose from the impending 25th anniversary, as well as the company’s recent research acquisitions. During this time, ITG evolved from being a well-respected electronic trading broker to also offering unmatched investment research. The new identity reflects the complete brand transformation ITG has experienced. The new branding can be viewed in a short web video at


To celebrate this 25th anniversary, ITG management and staff will be ringing the closing bell at the New York Stock Exchange on Wednesday, January 25th at 4:00 pm Eastern Time.


About ITG

ITG is an independent research and execution broker that partners with global portfolio managers and traders to provide unique data-driven insights throughout the investment process. From investment decision through settlement, ITG helps clients understand market trends, improve performance, mitigate risk and navigate increasingly complex markets. ITG is headquartered in New York with offices inNorth America, Europe, and Asia Pacific. For more information, please visit

Letzte Nachrichten

VR Payment: Eine neue Marke für das Bezahlen von morgen.

Das neue Corporate Design von Audi Sport.

New Channel Identity for ORF 1.

Neue visuelle Identität für das Munich Urban Colab.


Ähnliche Nachrichten
Garuda Indonesia Introduces vibrant new brand identity

Launch of the New City of Covington Brand.

Launch of new City of Melbourne corporate identity

Dubai Airport Freezone Unveils New Brand Identity

Landor haucht Kiews Kultkaufhaus TSUM neues Leben ein.

New Brand for the Advertising Educational Foundation

New identity designed to showcase DC Entertainment’s rich portfolio

Hertz Unveils New Corporate Identity

Studie: Global Corporate Reputation Index 2012.

Landor creates new regional airline brand with Aeroflot.