From today Building a better working world will serve as both EY’s purpose and our tagline, becoming central to our brand.
Mark comments, “Every day, every EY person is part of building a better working world – for our clients, our communities, and our families. We believe that everything we do – every audit, every tax return, every advisory opportunity, every interaction with a client or colleague – contributes to building a better working world.
“We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organization.”
Mark continues, “In a better working world trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and businesses invest in their communities. More than just growth, a better working world harnesses and develops talent in all its forms and encourages collaboration.
“We understand our obligation to look beyond our self interest and engage with the world. We use our global reach and our relationships with clients, governments and other stakeholders to create positive change. We do this through who we are and what we stand for and most importantly we back it up by how we act.”
Our values define who we are.As Mark explains, “our values are the fundamental beliefs of our organization and remain the bedrock of our culture. They are one of the most important sources of our organizational strength. We encourage and expect our people to demonstrate integrity, respect and teaming, have the energy, enthusiasm and courage to lead and build relationships based on doing the right thing.”
Simplifying our name and redesigning our logo
At the same time, EY is taking the opportunity to simplify its name and redesign its logo.As Mark explains, “From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world. We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflect the goal we have recently set ourselves to be the number one brand in our profession.